Archive for October 2016

Share of voice and sentiment in presidential campaign media coverage

With one of the candidates complaining about the “corrupt” and “lying” media on a daily basis and another who has had reporters singularly focused on everything except policy questions, many of us face questions about media bias. While the debate will never end, some facts may make our conversations more productive. The comprehensive media database…

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When political trolls invade your brand reputation 

Doug Levy quoted by DigiDay.com: If your brand gets dragged into something, consider whether it is best to stay out of the picture,” said Doug Levy, chief strategist of Doug Levy Strategic Communications. “Skittles’ statement was definitive and clear enough to separate the brand from the debate over refugee policies. Rarely do companies move so…

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