Communications Strategy

Word choice matters – especially when communicating

Everyone who communicates for a living knows how important word choice is, but we often overlook how easy it is for words to be misunderstood. In crisis situations, seemingly straightforward words like “investigate” or “factual” or “secure” can convey different meanings to the public from what the speaker intends. What words have you used that…

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Protecting your business from polarizing politics

Many of us hoped that politics would fade as a top driver of consumer sentiment as soon as Election Day came and went. Now, preventing being dragged into a political firestorm needs to be as much a part of business emergency planning as fire safety and IT recovery, because there is no sign that public polarization…

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