Crisis Communications

Word choice matters – especially when communicating

Everyone who communicates for a living knows how important word choice is, but we often overlook how easy it is for words to be misunderstood. In crisis situations, seemingly straightforward words like “investigate” or “factual” or “secure” can convey different meanings to the public from what the speaker intends. What words have you used that…

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Hawaii false alarm shows importance of focused emergency planning

The errant missile warning that alarmed people in Hawaii on January 13 showed the importance of emergency planning that includes anticipating possible errors. Apart from other issues with the response, there can be no defending that it took more than 10 minutes after the mistaken wide-area alert for corrective messages to start going out. In…

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Protecting your business from polarizing politics

Many of us hoped that politics would fade as a top driver of consumer sentiment as soon as Election Day came and went. Now, preventing being dragged into a political firestorm needs to be as much a part of business emergency planning as fire safety and IT recovery, because there is no sign that public polarization…

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