Word choice matters – especially when communicating

Everyone who communicates for a living knows how important word choice is, but we often overlook how easy it is for words to be misunderstood. In crisis situations, seemingly straightforward words like “investigate” or “factual” or “secure” can convey different meanings to the public from what the speaker intends.

What words have you used that were misunderstood? Please share your stories in the survey form below or at this link: http://bit.ly/Muddled_Messages_Survey. I will include some of them in my forthcoming book, The Communications Golden Hour, and in future blog posts. Thank you.

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