There are two important lessons in this story.
1) If you are starting a business, make sure you secure URLs associated with every reasonable permutation of your business name. When programmer Bryan Mytko discovered that the URL guysamericankitchenandbar.com was available, he bought it and posted a spoof of the popular TV personality’s recently opened — and roundly criticized — Times Square restaurant.
2) If you are posting material to a website, make sure you own the content, or have the rights to post it. Based on a huge flame war on Twitter, it appears that Mr. Mytko’s spoof menu was actually created by others a couple of months ago, right after Fieri’s restaurant opened and was skewered by Pete Wells in the New York Times, among others. After Mytko’s URL was shared widely, including by culinary and media luminaries such as Anthony Bourdain and Sam Sifton, people who claim they originated the actual spoof menu that Mytko posted — and their supporters — did everything they could to make their voices heard. That’s the beauty of social media: we have a world of fact-checkers to verify things.
It’s hard to tell who deserves the original credit, but the Twitterverse will no doubt sort it out. I have emailed Mytko for comment as well. Now I’m wondering whether Mashable, Fast Company, Eater.com, or any of the other media who reported on this — and either implicitly or explicitly Mytko with the creative genius will correct their stories.