Doug Levy's Observations

News, comment, and advice by Doug Levy

Bloggers must disclose freebies or discounts

By Doug Levy | Aug 12, 2017

 (This is a 2017 update of an article that I published in 2016 on Medium.) Many bloggers and other writers rely on product samples or invitations to events to get what they need for their writing. This is particularly true among travel writers, especially when an article requires transportation, lodging, or meals in order for…

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Protecting your business from polarizing politics

By Doug Levy | Nov 21, 2016

Many of us hoped that politics would fade as a top driver of consumer sentiment as soon as Election Day came and went. Now, preventing being dragged into a political firestorm needs to be as much a part of business emergency planning as fire safety and IT recovery, because there is no sign that public polarization…

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VIDEO: The Changing Brain

By Doug Levy | Nov 17, 2016

Over the summer I had the privilege of working with Scientific American and AARP to produce a series of videos about brain health and the science of how the brain ages. The first of the segments has now been published. This one features Dr. Richard Lipton, professor of neurology at Albert Einstein College of Medicine.…

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Share of voice and sentiment in presidential campaign media coverage

By Doug Levy | Oct 30, 2016

With one of the candidates complaining about the “corrupt” and “lying” media on a daily basis and another who has had reporters singularly focused on everything except policy questions, many of us face questions about media bias. While the debate will never end, some facts may make our conversations more productive. The comprehensive media database…

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When political trolls invade your brand reputation 

By Doug Levy | Oct 5, 2016

Doug Levy quoted by If your brand gets dragged into something, consider whether it is best to stay out of the picture,” said Doug Levy, chief strategist of Doug Levy Strategic Communications. “Skittles’ statement was definitive and clear enough to separate the brand from the debate over refugee policies. Rarely do companies move so…

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Ethics and disclosure rules for wine bloggers #WBC16

By Doug Levy | Aug 13, 2016

Like other journalists, many wine bloggers rely on product samples or invitations to events to get what they need for their writing. The ways bloggers disclose these relationships are as varied as the wine blogs on which they appear. Here is a quick guide to the rules that bloggers should follow, especially to stay within…

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Seven things food bloggers should know about copyright, FTC rules, and ethics

By Doug Levy | Jul 31, 2016

Every creative professional worries that someone may use their work without permission (also known as “stealing,”) and there is plenty of reason to be confused about how copyright laws apply to food blogs. Here’s a quick guide on copyright and a couple of other key legal issues that every food blogger should know. Copyright: Generally,…

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Establishing and maintaining credibility in a public health emergency

By Doug Levy | Jul 27, 2016

Here is a link to the slides that I used at the Arizona Infectious Disease Training conference in Phoenix, July 27, 2016. Please feel free to view the slides, but contact me for permission if you want to publish or use them for anything other than your own personal reference. Thank you.  

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Doug Levy mentioned in book about Yahoo

By Doug Levy | Jul 27, 2016

 Journalist Nicholas Carlson’s book, Marissa Mayer and the Fight to Save Yahoo!, includes an account of an interaction between Doug Levy and Jerry Yang, which Carlson says happened in 2000. Here is an excerpt: “By late 2000, tensions were boiling over inside Yahoo. One day, Jerry Yang sat down for an interview with Doug Levy,…

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