When political trolls invade your brand reputation 

Doug Levy quoted by DigiDay.com:

If your brand gets dragged into something, consider whether it is best to stay out of the picture,” said Doug Levy, chief strategist of Doug Levy Strategic Communications. “Skittles’ statement was definitive and clear enough to separate the brand from the debate over refugee policies. Rarely do companies move so fast, but this is an example of speed and skill.