Learn what to say and how to say it before the next crisis.
Get The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts now.
Ditch the binder full of dust-collecting emergency plans and focus instead on the critical elements for the first 60 minutes of any emergency. The Communications Golden Hour™ approach gets you and your team ready for whatever happens – from health scares to natural disasters, major crime scenes to officer-involved violence, from
- How to streamline emergency plans
- Steps to crafting messages that work
- Ways to build trust and rapport
- Tactics to avoid or correct mistakes and false information
- Managing the nonstop media cycle