"A very practical and real layout of the steps in crisis. It is short enough one could use as a reference at bedtime during crisis, or as a quick reference during the day." - Tim Conrad, APR Butterfly Effect Communications
Based on real-life examples, this efficient handbook shows how to organize and streamline communications planning and response so that public information officers can get urgent information to people when every minute counts.
“[Levy’s] approach provides a template any business or organization facing a crisis can implement.” – Gayle Lynn Falkenthal, APR, Fellow PRSA, in the Los Angeles Daily Journal
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